Who is the Jaykaiy woman?
noun | [jay-kay]
: A "Jaykaiy" woman is modern, minimalistic, and conscious. She is bold, collected and creative. Her closet reflects all of these characteristics with soft basics, and the occasional color pop.
HOW WE WORK
All of our items are either handpicked or designed by Jaykaiy to keep you on trend.
Rather than stocking lots of different items, we prefer to keep the boutique small — that way you always know you are getting unique, price-worthy items.
Check out our Instagram @JaykaiyCo for news, deals, and inspiration!
I, Jacqueline Christensen, grew up reveling in the modern fashion culture of Stockholm, Sweden. The Swedes take pride in their sense of style and their minimalist living, myself included. Fabric, patterns, colors and cuts have always fascinated me.
Journeying over to the States to go to school, I longed for Scandinavian fashion and design, and noticed that many girls in my community did as well. However, in Utah, where I attended college, modern European style fashion was hard to get a hold of. So, opening up my own boutique became the fulfillment of a need and childhood dream.
We strive to keep the boutique stocked with clothes that reflect the sleek, Scandinavian style combined with pops of color. Needless to say, you can never go wrong with sleek basics.